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Goji LBP-40

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Goji LBP-40

Dragon Herbs

100 capsules 350 mg each

Price: $22.00

Goji LBP-40

Whole Goji Extract Naturally Standardized To 40% Lycium Barbarum Polysaccharides (LBP)

Goji (Lycium Fruit or Wolfberries)

Goji fruit, from the plant Lycium barbarum, is revered in Asia for its youth preserving, health protective, strengthening, and mood-elevating properties. It is one of the main herbs used in China’s amazing herbal system and is regarded as one of the elite tonic herbs in the world. The incredible efficiency of the antioxidants in Goji LBP-40 makes it a perfect tonic herbal supplement. Goji LBP-40 is naturally standardized to contain 40% Lycium Barbarum Polysaccharides, or LBP. LBP is a constituent unique to Goji berries. LBP has been demonstrated to have profound anti-fatigue, immune potentiating and immune regulating, skin beautifying, DNA protecting, blood sugar regulating and blood lipid regulating effects.*
LBP supports our innate antioxidant system by powerfully stimulating SOD (superoxide dismutase) production and activity. SOD has been dubbed the “youth enzyme.” SOD protects our cells (including the cells of the brain, heart, kidneys, liver and other organs) from the ravages of internally-generated toxins, as well as from toxins and other stressors introduced from the outside environment. Goji LBP-40 is a full spectrum Goji berry extract, with every component of the world’s greatest superfood present. Consuming this herbal extract is equivalent to eating the fresh berries every day. The convenience of taking this herb in capsule form makes it an important addition to the tonic herb shelf in you home. In addition, the high concentration of LBP assures unsurpassed, powerful immunological and antioxidant protection.

Dragon Herbs Goji LBP-40 Capsules

Goji LBP-40 is a 100% natural powdered extract of the highest grade Lycium barbarum fruit containing a minimum of 40% LBP (Lycium Barbarum Polysaccharides), the optimum extraction ratio for this herb (a higher extraction ratio has been shown to reduce the efficacy of the product). This pure extract maintains all the constituents and activity of fresh goji berries with the added power of full LBP extraction. Goji LBP-40 contains all five known LBPs, carotenoids (zeaxanthin and beta-carotene), flavonoids, a vitamin C precursor that converts to vitamin C once it is absorbed into the blood stream, and is rich in zinc.

Asia's Magical Anti-Aging Fruit - By Ron Teeguarden

It was 1994, and my wife Yanlin had a meeting with the president of a Chinese company that specialized in bee products, including honey and royal jelly. We were in Beijing for an international antiaging conference, and the business woman Yanlin was meeting collected honey from bees that make their honey from the “sap” that flows from goji berries on hot autumn days in the “goji belt” of northwestern China. I was at the meeting but did not directly participate because of the language situation (the woman had a strong accent that was way beyond my weak Chinese language skills). But I could not help staring at the woman’s complexion. Hers was like no skin I had ever seen before. Although I knew the woman was at least in her fifties, her skin was absolutely flawless – I would say “pure.” There wasn’t one wrinkle, speckle or blemish – it was truly like white jade. At the end of the meeting, I asked my wife to tell the woman that I could not help but notice her incredible skin and to ask her how she maintained it. The lady laughed (I would assume she was pleased with the compliment) and told us that since she was a young woman she had been in the habit of eating a handful of dried goji berries every day. She said that many of the women in the region where she lives are in the same habit and that the region is very famous for the beauty of its women. She said “even the old women have beautiful skin.” I asked if there was anything else that she did, but she said that nothing else she did was out of the ordinary. “No, it’s the goji. So long as you eat them consistently, you will have beautiful skin.”
As it turned out, she was from the Heaven Mountain region of Xinjiang Province (northwest China). She was the first person to guide us in the direction of Heaven Mountain as a source of superior goji berries. She explained how the berries in that region are large and plump - and much sweeter than those from other regions. And she explained to us that Heaven Mountain goji are the kind people can snack on every day, unlike the dry and lackluster tasting goji that may be available in many markets. She was extremely proud of the fact that certain very high government officials, whom she was visiting in Beijing, would only eat goji from Heaven Mountain. We took her tip and followed our instincts – straight to Heaven Mountain.
I had already been a user and purveyor of goji for many years. They were an ingredient in Japanese herbal formulas I had been taking (and selling) since 1971. But until I met my great teacher, Taoist Master Sung Jin Park in 1974, I didn’t know any of the specifics of goji.  The very first day we ever met, Master Park had recommended that I consume goji. They were included in a simple tonic tea he made for me featuring Goji, He Shou Wu, Ginseng and Schizandra. When herbs became available in this country around 1976, I immediately started buying and selling goji berries. I always enjoyed eating them, but never as an overwhelming treat.
Shortly after our meeting with the honey-selling Xinjiang lady, we received our first sample of Heaven Mountain goji. I was astounded. They were so much sweeter, plumper and juicier than the goji berries I had grown used to. Their flavor just popped in your mouth and you didn’t grow tired of eating them. For the first time in my life I was eating the true connoisseurs’ select goji berries. Within a matter of months, we were importing goji berries grown on pure glacial water from Heaven Mountain into the United States.

Asia's Original Superfood

NGoji berries, from the plant Lycium barbarum, have been considered to be a “magical” longevity herb-superfood since the dawn of Asian civilization. Today, as much as ever, goji is revered in Asia for its youth preserving, health protective, strengthening, and mood-elevating properties. And though it is a fruit, it is considered to be more than a common fruit – it is regarded as one of the elite tonic herbs in the world. It is one of the main herbs used in the amazing Chinese herbal system, often used in combination with other precious tonic herbs like Cordyceps, Ginseng and Schizandra.
One of the great things about authentic, high grade goji is that it can be consumed as a dried fruit – as easily as raisons – providing an incredible range of nutrients, nutraceutically important phytochemicals and health benefits. In China it is called a “delicious herb,” suitable for use in cuisine (raw or cooked) and for straight snacking. Most herbs of the potency of goji cannot be consumed so easily simply because they are impossible to eat. Most herbs are dried roots or bark, and most are not exactly “delicious.” Low quality goji may not be delicious either and may be tough to eat, but high quality “snack grade” goji is an absolute pleasure to consume any time.
Finally, Americans and Europeans are discovering what has been known for 5,000 years in Asia – eating Goji fruit regularly helps you to feel, look and perform better on every level of life. And Goji is not a placebo or fad herb. It has been used by billions of people over the period of thousands and years. Hundreds of scientific studies are confirming all its traditional uses and more. Goji is an antiaging, health protective, life-giving miracle if every Nature created one!

From The Official Pharmacopoeia Of The People’s Republic Of China

Botanical Name: Lycium Barbarum
Pharmaceutical Name: Fructus Lycii
Action: To benefit the liver and the kidney, to replenish vital essence and to improve eyesight.
Dosage: 18 ~ 36 grams per day

What Makes Goji So Special

The goji berry, also known as Lycium berry, wolfberry and Gouqizi (in Mandarin Chinese) is unquestionably a superfood. People are not exaggerating when they say that the Goji berry is among the premier superfoods known to mankind. Goji may well be one of the healthiest single foods you could ever consume. And you only need to consume an ounce a day to get all the amazing benefits that people have been experiencing from goji for thousands of years.
Fructus Lycii (the official pharmaceutical name for goji) is the dried fruit of Lycium barbarum, the species of Lycium fruit that is the only official goji berry, according to the official Pharmacopoeia of the People’s Republic of China. According to the Pharmacopoeia, consuming around an ounce of goji per day, or the equivalent as a tea or extract, has the broad effects of benefiting the liver and kidney functions, as classically defined in the Chinese health care system, to specifically improve eyesight, and to help restore vital essence, and energy commonly referred to as Jing.
Fructus Lycii is one of the most commonly prescribed Yin-modulators used in Chinese herbalism. In Asia and wherever Chinese herbalism is practiced, this herb/superfood is used as a tonic, and is widely used specifically to replenishes the Yin component and blood elements, improves eyesight, strengthen the back, tonify the sexual and reproductive functions,  and to help restore yin energy to the Kidney and Liver energy channels. In traditional Chinese herbalism, it has been documented extensively as a favorite ingredient in recipes for elderly people.
Various human studies have shown the oral administration of goji (lycium fruit either as an extract or as dried fruit) to in have improved their immune functions, raised the serum levels of superoxide dismutase (SOD) and hemoglobin but lowered the level of lipid peroxides as well as reduced senility symptoms. Traditional medicinal preparations for sick persons and the elderly usually contain it as one of the ingredients.
This herb contains simple sugars, polysaccharides, betaine, zeaxanthin and physalein. [1]

Goji Berries contain an abundance of health-promoting constituents including: Lycium polysaccharides, 18 amino acids, 6 essential fatty acids, vitamins B1, B2, B6, E (not  commonly found in fruit), more beta carotene than carrots, as much vitamin C as contained in lemons or oranges, and more than twenty trace minerals including calcium, organic germanium, selenium, zinc, phosphorus, and iron.

High-grade, fresh Chinese goji is extremely rich in beta-carotene (some researchers estimate that it has the highest content of beta-carotene among all foods on earth).  Beta-carotene can be transformed into vitamin A under the influence of human liver enzymes. Therefore, vitamin A ultimately plays a major influence in Lycium’s actions. Lycium’s function on the eyes is related to this factor.  Lycium’s vitamin B1 and B2 contents are significant and the vitamin C content of freeze-dried Lycium has been measured to be 73 mg / 100 grams.  Goji berries appear to help support our health in many ways. They possess powerful immune-supporting phytochemicals. Goji berry and its extracts have been shown to neutralize free radicals and to protect DNA. Evidence indicates that goji berries are likely to protect our nervous system (including our brain) and our sexual organs from damage due to stress, temperature variations and free radicals.
Convincing evidence supports the traditional notion that consuming goji berries regularly can help support cardiovascular health, protect the pancreas and liver, enhance immunity, support eye health, increase libido and fertility and improve mood.
The fruit also contains beta-sitosterol (an anti-inflammatory agent), linoleic acid (a fatty acid), sesquiterpenoids (cyperone, solavetivone), tetraterpenoids (zeaxanthin, physalin), and betaine.

Goji Is Safe To Consume

Goji Berries are very safe to consume. Though no food or herb agrees with everybody on Earth, goji is one of the best tolerated foods, so long as you don’t eat so much in a single sitting that the body cannot digest it. Goji berries are ubiquitous in China where they are consumed by almost every household as a longevity food and for health protection. Billions of people have consumed these incredible berries regularly for thousands of years and the evidence is clear that goji berries are a quintessential superfood.

Goji - A Super Antioxidant

Goji is a super-antioxidant food, abundant in different antioxidant phytochemicals. Goji is rich in other carotenoids that scavenge free radicals keeping our liver, blood and cardiovascular system clean and free from inflammatory toxins. Goji has been thoroughly analyzed and has been found to be rich in a variety of antioxidants, including carotenoids (such as beta-carotene and zeaxanthin), riboflavin, ascorbic acid (vitamin C), thiamine (vitamin B1), and nicotinic acid. Total carotenoid concentrations of different goji berries are within the range of 0.03–0.5%. Zeaxanthin dipalmitate, a potent antioxidant essential for vision and probably for other human functions, is a predominant carotenoid, comprising as much as 56% of the total carotenoids in Lycium barbarum fruit (goji).
All forms of goji possess potent antioxidant activity. The raw fruit, either fresh or dried has been demonstrated to be a super antioxidant food. Water and alcohol extracts too are extraordinary antioxidants (proving that cooking does not destroy the antioxidant activity of goji). Extracts of goji may be refined to contain higher amounts of a constituent known as LBP (to be discussed in a moment). These high density, standardized extracts are extreme antioxidants, although the antioxidant effects taper off if the extract contains more than 40 or 50% LBP.
This explains why in Asia goji is consumed as the raw-dried fruit as a snack – but also in all sorts of cooked dishes, in wine and in tinctures, as well as in thousands of herbal formulations.
For those who wish to consume a natural form of vitamin C on a daily basis, nothing could be better than consuming an ounce or two of goji every day. Goji berry is estimated to be as rich in vitamin C as fresh lemons. Actually, goji contains a unique precursor of ascorbic acid (vitamin C), known as ascorbic acid 2-beta-G. This stable form of vitamin C is abundant in the dried fruit of Lycium barbarum (goji). When provided to test animals by oral administration, it increased the blood ascorbic acid and it was also detected in blood from the portal vein. Thus it appears to be easily assimilated by the body.
Our bodies produce extremely powerful antioxidants, one of which is superoxide dismutase (SOD). SOD is one of three primary antioxidants produced in the human body designed by evolution to protect the body against natural free radical damage. SOD is critical in protecting us against harmful oxidative stress. Without it, we cannot live. or “youth enzyme.” SOD is a key antioxidant enzyme which protects your brain cells from the ravages of internally-generated toxins and also from those introduced from the outside environment.
Free radicals are responsible for much of the inflammation experienced by humans. A free radical known as the superoxide anion is responsible for much of this inflammation. SOD will normally counteract this damaging free radical. According to a reported article published in China, Lycium barbarum fruit can increase SOD production by as much as an astounding 40%!
Substances that stimulate the body’s production of SOD are fabulous for our health. What could be better than stimulating OUR OWN native antioxidants? This appears to be exactly what happens when we consume goji berries. Goji has the power to support your body’s own production of superoxide dismutase (SOD) Oral Administration of goji (Lycium fruit) raises SOD in the blood stream and in various tissues. This unheralded effect of goji may well be of the utmost importance to our health and one of Goji’s most important attributes. It appears that this stimulatory ability of goji on SOD production is the result of the actions of unique constituents in goji called Lycium polysaccharides (LBPs), which we will discuss in more detail in a moment.
Antioxidant science is now central to a majority of disease and health related research taking place in laboratories around the world. No medical science has been left untouched by the fundamental principles of oxidation and protection against its excesses in the body. The science clearly suggests that antioxidants play an important role in preventing many degenerative diseases, and may slow down the aging process. Goji is emerging as one of the elite superstars in the antioxidant arsenal – not a surprise to the Chinese or to tonic herbalists.

Goji Flavonoids Protect Red Blood Cell Membranes and Mitochondria

Our red blood cells are subject to oxidation by free radicals like all tissues in the body. Excessive exposure to free radicals (prooxidants) can damage red blood cells so that they can no longer do their job, and worse, become harmful to the body. Goji contains flavonoids that appear to protect red blood cells and the mitochondria (energy producing organelles within cells) from oxidative stress.
In a study conducted at Ningxia Medical College, the protective effects of the total flavonoids from Lycium barbarum (TFL) on lipid peroxidation in mitochondria and red blood cells induced by oxygen radicals were investigated. The mitochondria lipid peroxidation was significantly inhibited by TFL, and the fluidity of mitochondria membrane was also protected effectively. It was observed by scan electron microscope, that the shape of red blood cells in the oxidized system was damaged significantly, while the shape of red blood cells remained normal with the addition of TFL. Huang Y, Lu J, Shen Y, Lu J. [Article in Chinese] Wei Sheng Yan Jiu. 1999 Mar 30;28(2):115-6. Department of Nutrition and Food Hygiene, Faculty of Preventive Medicine, Ningxia Medical College, Yinchuan 750004, China. The protective effects of total flavonoids from Lycium Barbarum L. on lipid peroxidation of liver mitochondria and red blood cell in rats

If this protection also takes place in human cells (which one would guess is highly likely), the repercussions are enormous, since our blood cells are essential to carrying oxygen and nutrients to all the cells and tissues of our body. Mitochondria are essential to our life and if they degenerate, so disease is inevitable.

Goji Is A High-ORAC Fruit

There are many methods of measuring the antioxidant power of a substance.  Various laboratories and researchers use different methods, but if they are consistent in their technique, the relative antioxidant potential of various substances will be clear. One standard that has become very popular and is now being used regularly in the nutraceutical industry is the ORAC standard.
Oxygen Radical Absorption Capacity (ORAC) is now the most recognized standard of measurement used to express the antioxidant potency of a substance. The term ORAC is virtually equated with the word "antioxidant power" at this time.
Unfortunately, there are marketers who are not as concerned with the facts than they are with sales, and they can twist the numbers to promote sales – for a while. Goji is one of the highest ORAC foods on earth. There are definitely higher ORAC substances, though not many. But ORAC is not the only factor involved in the oxidative process. The efficiency and other related factors of goji converge to make it arguably the most protective food on earth (it could certainly be argued that green tea, Reishi mushroom, muscadine grape, and other high ORAC foods are equally protective, but all of these are in an elite league that makes them ALL worth consuming daily).

Eye Health

Goji has been used in Asia for thousands of years. One of its most widely applied uses in Asia has been to benefit vision and to protect the eyes from degeneration. Goji actually possesses several phytochemicals that may benefit the eyes, and all of the antioxidants may play a role in protecting the eyes from damage and degeneration. Beta-carotene can be transformed into vitamin A under the influence of human liver enzymes. Lycium’s function on the eyes is related to this factor.
But one chemical in particular has attracted the attention of the scientific world and appears to directly confirm Goji’s benefit for the eyes and to vision.
The orange “pigment” in Goji is actually a very powerful antioxidant called zeaxanthin (zee-uh-ZAN-thin) that is easily absorbed in the digestive tract after consuming Goji berries and is preferentially absorbed by the retina of the eyes. This powerful antioxidant actually coats the lining of our eyes and keeps our eyes youthful. This ability of Goji has been known in Asia for over a thousand years, but has just recently been verified by a Harvard University study and other researchers. Lutein, a related compound is also utilized by the retina of the eye, but research now indicates that zeaxanthin is probably more important and more easily efficiently utilized by the macula, a tiny area of the retina that allows clear central vision such as that needed to read or drive. Zeaxanthin protects the macula, the visual center of the retina, from intense high-energy, blue-wave light in the same way that “blue blocker” sunglasses protect the eyes. Amazingly, zeaxanthin also helps the eye repair itself.
Age-related macular degeneration (AMD) is one of the most common eye diseases of elderly individuals. It is the leading cause of blindness in people over age 55 in Western industrialized nations. AMD occurs when the macula, about the size of a pencil eraser, is destroyed by the aging process. According to the American Macular Degeneration Society, eyes with the highest concentration of zeaxanthin in the macula are the last to degenerate.
There are two types of macular degeneration - "dry” and "wet.” Loss of Zeaxanthin is believed to be a factor in both types.

“The macular pigment is highly organized within the retina of the human eye. Studies show that the retina contains two carotenoids, zeaxanthin and lutein, with the greatest concentration at the center. Within the central macula, zeaxanthin is the dominant component, up to 75% of the total, whereas in the peripheral retina, lutein predominates, usually being 67% or greater. Typical carotenoid concentrations within other human tissues are much lower. Data show that the macular pigment increases through dietary supplements. Evidence points to a correlation between macular pigment density and a reduction in the risk for age-related macular degeneration (AMD).” [“Analysis of Zeaxanthin Distribution within Individual Human Retinas” by John T. Landrum, Richard A. Bone, Linda L. Moore, and Christina M. Gomez, Methods In Enzymology (1999, 299: 457-467).]
In a study by The Schepens Eye Institute, an affiliate of Harvard Medical School, subjects over age 60 with high macular pigment density had the same visual sensitivity as the younger subjects. Older subjects with low macular pigment density had lower visual sensitivity than the younger subjects. [Investigative Ophthalmology & Visual Science (Feb. 1998, Vol. 39, No. 2).]
Goji is particularly rich in the carotenoid zeaxanthin.
In a study conducted by researchers at the Schepens Eye Research Institute and Department of Ophthalmology, Harvard Medical School; the Toyoda Ophthalmologic Clinic, Japan; and Columbia University School of Medicine, the xanthophyll carotenoids (lutein and zeaxanthin), which have been hypothesized to delay progression of age-related macular degeneration, were fed to quail to characterize the carotenoid composition of retina, serum, liver, and fat in quail and to determine whether dietary enrichment with zeaxanthin alters zeaxanthin or lutein concentrations in these tissues. Xanthophyll profiles in quail mimic those in primates. Dietary supplements of zeaxanthin effectively increased zeaxanthin concentrations in serum, retina, liver, and fat (3 to 4 fold increases). The retina accumulated both zeaxanthin and lutein, but preferentially absorbed zeaxanthin. In contrast, lutein was preferentially absorbed by liver and fat.
A human supplementation trial (a controlled clinical trial) conducted by Johns Hopkins University, showed that zeaxanthin in whole goji berries is bioavailable and that intake of a modest daily amount markedly increases fasting plasma zeaxanthin levels. The report concluded that “Serum levels and macular density of zeaxanthin was raised by feeding a carotenoid-containing fraction of F. Lycii (goji berry). Therefore, F. Lycii (goji berry) is a good dietary source of zeaxanthin supplement.”
In a randomized controlled human clinical study conducted in Germany and published in the prestigious (and conservative) British Journal of Nutrition in 2004, it was shown that there is an enhanced bioavailability of zeaxanthin from goji compared with synthetic forms. (Br J Nutr. 2004 May;91(5):707-13.Breithaupt DE, Weller P, Wolters M, Hahn A. Institute for Food Chemistry, University of Hohenheim, Garbenstrasse).

In another controlled clinical trial conducted at Hong Kong Polytechnic University and published in the British Journal of Nutrition in 2005, it was reported that the zeaxanthin in whole Lycium berries is bioavailable and that “intake of a modest daily amount markedly increases fasting plasma zeaxanthin levels.”
Although it has not been absolutely “proven,” by the strictest western medical standards, that goji berries are good for vision or that they may aid in the prevention of degenerative disorders of the eyes due to their high concentrations of easily absorbed carotenoids that go specifically to the eye, it is safe to say that tens of millions of Asian people may have a point when they say that “goji benefits vision.” Broad historical observation does have its place in our understanding of nutrition and health.
Protecting the retina from light damages – Experiments show that administered to rats, goji berry (from northwest China) can protect subjects from light damage to the retinal pyramid, rod cell layer, outer nuclear layer, and retinal pigmented epithelium (RPE). (Liu Na, et al. Gou Qi Zi’s protective effects on light-induced damages to rats’ retina. China Journal of Eyeground Disease. 1995;11(1):31-33.)
It is hard to conceive of a better natural whole food supplement for the eyes than goji berries grown in the northwestern China (the area from which all the goji used in these research experiments was obtained).
Protecting the liver - In Traditional Chinese Medical theory, “the Liver controls the eyes.” Herbs that benefit the Liver are widely used to benefit the eyes. Goji berry is a Liver tonic with widespread fame for benefiting the liver and the eyes.
Research conducted at the College of Pharmacy, Seoul National University, Korea, suggests that zeaxanthin dipalmitate (from Lycium barbarum) exerts a potent hepatoprotective activity by inhibiting Ito cell proliferation, collagen synthesis and by inhibiting certain biochemical functions of Kupffer cells. (Res Commun Mol Pathol Pharmacol. 1997 Sep;97(3):301-14.Kim HP, Kim SY, Lee EJ, Kim YC, Kim YC. College of Pharmacy, Seoul National University, Korea.)

Zeaxanthin Appears to Be an Important Liver Protector

Liver fibrosis is a common response to chronic liver injury due to alcohol consumption, virus infection, oxidative stress and biliary disorders.[ Friedman S. L., N. Engl. J. Med., 328, 1828—1835 (1993).]
Lycium berries are believed to have anti-hy­pertensive activity, inhibitory effects on the development of fatty liver, and the ability to reduce the content of sugar in the blood.7

To determine whether zeaxanthin might reduce the severity of hepatic fibrosis in an animal model, hepatic fibrosis was induced in rats by bile duct ligation/scission (BDL). The results of the study showed that zeaxanthin effectively inhibited hepatic fibrosis in BDL rats, at least in part via its antioxidative activity. The results presented here showed that BDL rats are pro­foundly deficient in antioxidant enzymes. These findings also suggest that the dis­eased liver may have a diminished capacity to scavenge free radicals and that lipid peroxidation may be associated with liver injury associated with biliary obstruction. Biliary obstruction decreased the ac­tivity of SOD in liver tissue to 35% of the sham-operated control level. The study suggests that zeaxanthin may be a major anti-fibrotic constituent of Lycium fruit.

The Amazing Super-Constituent in Goji Berries – Lycium Barbarum Polysaccharides (LBPs)

Indeed, goji is an extraordinary antioxidant fruit, certainly among the most potent natural, broad-spectrum antioxidant foods on earth. And for that reason alone it would be advisable to consume them regularly. But amazingly, the most important constituents of goji are not the classical antioxidants, but a range of constituents known as polysaccharides that are unique to goji. These polysaccharides generally referred to as LBPs (Lycium Barbarum Polysaccharides) transform goji from a mere superfruit into an awesome tonic herb.
There are at least five LBPs in goji, generally referred to as LBP1, LBP2, LBP3, LBP4 and LBP5. There are likely to be a few others, as yet undiscovered or not common to all varieties. This author is aware of at least two other LBPs that have been discovered, but have not been verified.
LBPs are technically known as glycoconjugates. (Just to confuse us, scientists are not always consistent in their terminology – so sometimes the LBPs are referred to in scientific literature as LBPs for Lycium Barbarum Glycoconjugates. For the sake of consistency in this article, we will stick to “LBP”). All five of the primary LBPs have been found to have pronounced immuno-activity. In fact, glycoconjugates are required by the human body to function, and play an essential role in immune functions and intercellular communication.  

Oral administration of Lycium fruit (North Chinese goji berries) to humans in various studies have improved the immune functions of test subjects, and raised the serum levels of superoxide dismutase (SOD) and hemoglobin (the red pigment in red blood cells).
LBP has been shown to lower the level of lipid peroxides. Lipid peroxides are peroxides produced in the presence of a free radical by the oxidation of unsaturated fatty acids in the cell in the presence of molecular oxygen. The formation of lipid peroxides results in the destruction of the original lipid leading to the loss of integrity of the membranes. They therefore cause a variety of toxic effects in vivo and their formation is considered a pathological process in biological systems. Their formation can be inhibited by antioxidants,
the polysaccharides indeed a powerful and  important active component of Lycium fruit, well suited to our modern needs.

Protecting the Cell - Cytoprotection

A research study published in the International Journal of Molecular Medicine in June 2006 reports that it has been demonstrated that Lycium barbarum (goji from Northern China) is more than “simply an antioxidant.” It helps protect cell membranes by at least one other mechanism. The study abstract reads:
 “Chinese medicinal herbs have been consumed for thousands of years for the purpose of healthy aging. Lycium barbarum is valued in Chinese culture for its benefits to anti-aging, vision, kidney and liver. Recent studies showed that extracts from Lycium barbarum possess biological activities including anti-aging, anti-tumor, immune-stimulatory and cytoprotection. Most of these studies emphasized that the protective function of L. barbarum is due to its anti-oxidative effects….We hypothesized that the extract from L. barbarum is not simply an anti-oxidant in order to function as a neuroprotective agent. The aim of this study is to investigate whether the extract from L. barbarum (LBP) protects neurons via mechanisms independent of anti-oxidative effects.”
They showed the Lycium fruit extract high in LBP has distinct cytoprotective effects against oxidative stressors by mechanisms other than being a simple antioxidant.
In another study, conducted by the Department of Biochemistry, Sun Yat-Sen University of Medical Sciences, DNA was severely damaged using the chemical alternariol. Lycium fruit extract was shown to protect DNA from the attack by alternariol. The researchers concluded that “some substance in the Lycium may bind to plasmid DNA, and this binding reduces the electrophoretic mobility of DNA. These results indicate that substances from Lycium fruit may be used as DNA protectors.” [Xu DS, Kong TQ, Ma JQ. Biomed Environ Sci 1996 Mar;9(1):67-70 Related Articles, Books Department of Biochemistry, Sun Yat-Sen University of Medical Sciences, Guangzhou, China. The inhibitory effect of extracts from Fructus lycii and Rhizoma polygonati on in vitro DNA breakage by alternariol.]

Potent Immune-Potentiator

Goji has been demonstrated in study after study to significantly improve immune functions, thus providing additional resistance to a wide range of disease. Phytochemicals known as Lycium Barbarum Polysaccharides (LBP) have very potent immune potentiating and immune regulating benefits. LBP is being studied all over the world because of its immune-boosting power.
Four polysaccharides with “immunomodulation activity” have been shown to enhance splenocyte proliferation. LBP 1a-1 and LBP 1a-2 were alpha-(1-->6)-D-glucans. LBP 3a-1 and LBP 3a-2 were found to be a-(1-->4)-D-polygalacturonans. Though all four polysaccharides showed immunomodulatory activity, the polysaccharides with main chain of alpha-(1-->4)-D-polygalacturonans showed the strongest immunomodulation activity.

Antibacterial Effects

Gou Qi Zi extract has relatively strong antibacterial effects on at least 17 kinds of bacteria, including Staphylococcus aureus, Staphylococcus epidermidis, Bacillus subtilis, Bacillus anthracis, Pseudomonas aeruginosa, Bacillus dysenteriae, and Typhoid bacillus. (Jin Zhi Cui, et al. Antibacterial effects of Gou Qi Zi extract. Inner Mongolia Journal of Medicine. 1995;15(4): 203.)

Goji's World Famous Anti-Aging Qualities

Goji has long been considered an anti-aging superfood in Asia – that quality is believed to be its main attribute and is the reason that millions of people consume goji every day in China and its neighboring countries. As described above, goji fruit is a powerful detoxifier and removes free radicals that break our tissues down and promote aging. Yet there are many other qualities that have built goji’s reputation as an anti-aging superfood.
The results of pharmacological studies have demonstrated the LBPs are the major active constituents of goji fruit. LBPs enable old animals to restore atrophy of the thymus, increase the percentage of T lymphocytes, and promote proliferation of lymphocytes, phagocytosis of macrophages and antibody content[2]. LBP has been shown to increase DANN-biosynthesis in the thymus and to induce a high degree of lymphocyte transformation in both thymus and spleen cells.[i]
Goji possesses a number of regulatory effects on metabolic processes that impact aging. It is reported to be a biostimulator or growth-promoting drug in demented animals. It promotes hematopoiesis and reduces or regulates the high blood sugar level. Goji protects from liver damage due to carbon tetrachloride.[ii] Experiments on mice indicate that it has anti-aging effects.[iii] LBP also demonstrated an ability to improve sexual disorders in elderl animals.[iv]

A Beauty Food

In China, goji is considered to be a “beauty food.” I have been repeatedly told that “eating one or two handfuls a day (an ounce or two) can help keep your skin silky smooth, and as clear as porcelain.” It is universally believed in the Far East that goji berries help prevent drying and wrinkling of the skin. Goji is rich in phospholipids, the main lipid component of all cell membranes. In Asia, millions of people consume goji from the Heaven Mountains daily to retain their youthful appearance, energy and youthful sex life. Women are particularly fond of the influence goji has on their skin.

LBPs were reported, in the January 2005 issue of Phytomedicine, to “display an interesting array of anti-apoptotic and antioxidant properties, which may be beneficial for human skin.” (Anti-apoptotic is defined by the National Cancer Institute as “something that prevents apoptosis - apoptosis is a type of cell death in which a series of molecular steps in a cell leads to its death”). The published report concludes that “We found that one of Lycium barbarum glycoconjugates, the LbGp5, promoted the survival of human fibroblasts cultured in suboptimal conditions…. these results suggest that L. barbarum glycoconjugates in general, and LbGp5 in particular, may have important skin-protective properties.” Zhao H, Alexeev A, Chang E, Greenburg G, Bojanowski K. Phytomedicine. 2005 Jan;12(1-2):131-7.Lycium barbarum glycoconjugates: effect on human skin and cultured dermal fibroblasts.

Goji Helps the Body Regulate Sugar

Though Heaven Mountain goji tastes very sweet, it is in fact very beneficial to those who have sugar related issues. Goji has been proven to have significant hypoglycemic effects in the body and can be eaten by anyone (in moderation, of course).
How is this possible? High quality goji can be quite sweet. They contain around 25% glucose (and around 25% fructose). One would think that the high glucose levels would cause a negative effect on blood sugar levels and ultimately be harmful to pancreatic functions and related cellular condition. But the opposite is true.
Traditionally, goji fruit is used as an ingredient in many herbal formulations for the specific purpose of regulating blood sugar, and very commonly as an ingredient in formulas for diabetes. Of course, we cannot claim that goji is a treatment for, or can prevent diabetes, but a recent review by the Chinese Ministry of Health has revealed that goji is one of the top ten ingredients used for sugar metabolism problems in Chinese medicine.
The secret to goji’s ability to regulate sugar metabolism lies with its polysaccharide content. Lycium polysaccharides (LBPs) are being studied around the world because of their ability to modulate sugar imbalances.
In a recent study, the effects of polysaccharide extracted from Chinese goji (LBP) on blood glucose, oxidative stress and DNA damage in rats with non-insulin dependent diabetes mellitus were studied. The results show that LBP treatment for 4 weeks led to decreased levels of blood glucose, malondialdehyde (MDA) and nitric oxide (NO) in serum of fasting rats; and to increased serum level of superoxide dismutase (SOD), the all-important indigenous natural antioxidant. Furthermore, LBP could reduce cellular DNA damage in peripheral lymphocytes of the diabetic rats. These results suggest that LBP can control blood glucose and modulate the metabolism of glucose, leading to significant improvement of oxidative stress markers (SOD, MDA) in rats with non-insulin dependent diabetes. And that LBP decreases DNA damage, possibly via a decrease in oxidative stress levels. “In conclusion,” the authors wrote, “LBP as a dietary supplement may prevent the development of complications or even tendency to carcinogenesis in NIDDM rats.

Hypoglycemic and hypolipidemic effects and antioxidant activity of fruit extracts from Lycium barbarum.

The hypoglycemic (blood sugar reducing) and hypolipidemic (blood fat reducing) effects of Lycium barbarum fruit water decoction, crude polysaccharide extracts (crude LBP),  and purified polysaccharide fractions (LBP-X) in alloxan-induced diabetic or hyperlipidemic rabbits were investigated through designed sequential trials and by measuring blood glucose and serum lipid parameters. Total antioxidant capacity was also assessed using trolox equivalent antioxidant capacity (TEAC) and oxygen radical absorbance capacity (ORAC) assay. It was found that the three Lycium barbarum fruit extracts/fractions could significantly reduce blood glucose levels and serum total cholesterol (TC) and triglyceride (TG) concentrations and at same time markedly increase high density lipoprotein cholesterol (HDL-c) levels after 10 days treatment in tested rabbits, indicating that there were substantial hypoglycemic and hypolipidemic effects. Hypoglycemic effect of LBP-X was more significant than those of water decoction and crude LBP, but its hypolipidemic effect seemed to be weaker. Total antioxidant capacity assay showed that all three Lycium barbarum extracts/fractions possessed antioxidant activity. However, water and methanolic fruit extracts and crude polysaccharide extracts exhibited stronger antioxidant activity than purified polysaccharide fractions because crude extracts were identified to be rich in antioxidants (e.g., carotenoids, riboflavin, ascorbic acid, thiamine, nicotinic acid). Lycium barbarum polysaccharides (glycoconjugates), containing several monosaccharides and 17 amino acids, were major bioactive constituents of the hypoglycemic effect. Both polysaccharides and vitamin antioxidants from Lycium barbarum fruits were possible active principles of hypolipidemic effect. Luo Q, Cai Y, Yan J, Sun M, Corke H. Life Sci. 2004 Nov 26;76(2):137-49.
College of Public Health, Wuhan University, Wuhan 430071, Hubei, PR China.

In another study published in 2005, the effect of Lycium barbarum polysaccharide (LBP) on the improvement of insulin resistance and lipid profile was studied in rats, a model for non-insulin dependent diabetes mellitus (NIDDM). LBP treatment for 3 weeks resulted in a significant decrease in the concentration of plasma triglyceride and weight in NIDDM rats. Furthermore, LBP markedly decreased the plasma cholesterol levels and fasting plasma insulin levels and significantly increased the Insulin Sensitive Index in NIDDM rats. It was concluded that LBP can ameliorate insulin resistance, and the mechanism may be involved in increasing cell-surface level of GLUT4, improving GLUT4 trafficking and intracellular insulin signaling. ( Rui ZHAO, Qingwang LI  and Bo XIAO ).
These are of course not human studies and no final conclusion concerning the effects of LBP on humans can be made. However, since goji is used clinically in thousands of hospitals and clinics in China, Japan and Korea to help in the regulation of sugar and insulin, it may lead one to believe that goji is a healthful food for those concerned about this important health issue.

Goji Appears to Improve Lipid Metabolism

Poor fat (lipid) metabolism and an inability to regulate sugar have been widely implicated in accelerated aging and many degenerative disorders. Goji appears to improve fat metabolism. The implications of improving lipid metabolism for slowing down aging are obvious. Studies such as the one in the abstract (on the previous page) indicate that goji fruit and its extracts may help regulate fat (lipid) metabolism.

Goji May Benefit Sexual Functioning

Lycium fruit (goji) is very famous in China and Korea for its use as a sexual tonic, especially for men. In Chinese medical textbooks, this effect of lycium fruit is always mentioned. It is even sometimes referred to as an “aphrodisiac,” though that term may be a bit strong. It is more likely a sexual tonic that has cumulative effects. It is also often referred to as a fertility-enhancing herb.
The English Edition of the Pharmacopoeia of the People’s Republic of China describes the “action” of Lycium fruit like this: “To benefit the liver and the kidney, to replenish vital essence and to improve eyesight.” In Chinese medical philosophy, sexual function is controlled by the liver and kidney. The liver is often associated with potency since the liver meridian circulates through the genitals and in charge of procreative energy and the type of willfulness associated with sexual drive and libido. Kidney energy is associated with hormonal functions of the adrenals and reproductive glands, and especially with testosterone.
A tonic of Lycium’s status would be expected to regulate or optimize these functions, rather than just stimulate them. That is by definition the nature of a major tonic herb. The term vital essence is a translation of the term Jing, a term fundamental to tonic herbalism. Jing is the fundamental energy of life that is inherited from our parents and is closely associated with our genetic makeup and potential. It is certainly closely related to our DNA. Vital essence is often associated with the reproductive cells, and especially with sperm cells and the vitality of the sperm cells. Jing, however, exists in every cell of our body, and it is gradually used up as we live. When Jing (vital essence) is broadly dissipated from the cells of our body, aging accelerates. When Jing is significantly drained from the body and its cells, disease, degeneration and death are the result.
Because goji is a superb Jing tonic, it is just as important for women as it is for men. It is generally believed in Asia that goji improves fertility in women, and it is virtually always an ingredient in formulations designed to improve female libido.
Genuine goji berry, meaning that from the north and northwestern regions of China, has long been established as a superior Jing tonic herb. In fact, it is one of the two primary vital essence tonics of Chinese herbalism (Ho Shou Wu is the other – see page ___ for a discussion of this herb).
Lycium barbarum, a famous Chinese medicinal herb, has a long history of use as a traditional remedy for male infertility. Polysaccharides are the most important functional constituent in L. barbarum fruits. We systematically investigated the effect of L. barbarum polysaccharides (LBP) on rat testis damage induced by a physical factor (43 degrees C heat exposure), on DNA damage of mouse testicular cells induced by a chemical factor (hydrogen peroxide), and on sexual behavior and reproductive function of hemicastrated male rats (one testicle removed). The results showed that LBP provided a protective effect against the testicular tissue damage induced by heat exposure. When compared with negative control, a suitable concentration of LBP significantly increased testis and epididymis weights, improved superoxide dismutase (SOD) activity, and raised sexual hormone levels in the damaged rat testes. LBP had a dose-dependent protective effect against DNA oxidative damage of mouse testicular cells induced by H(2)O(2). LBP improved the copulatory performance and reproductive function of hemicastrated male rats, such as shortened penis erection latency and mount latency, regulated secretion of sexual hormones and increased hormone levels, raised accessory sexual organ weights, and improved sperm quantity and quality. The present findings support the folk reputation of L. barbarum fruits as an aphrodisiac and fertility-facilitating agent, and provide scientific evidence for a basis for the extensive use of L. barbarum fruits as a traditional remedy for male infertility in China. Life Sci. 2006 Mar 6; [Epub ahead of print] Luo Q, Li Z, Huang X, Yan J, Zhang S, Cai YZ.

Physically Strengthening and Adaptogenic

Goji is highly regarded as a tonic that increases energy and physical strength, though it is not considered to be a stimulant. Goji is considered to be an adaptogen; that is, an herb that maintains health by increasing the body's ability to adapt to environmental and internal stress. Adaptogens generally work by strengthening the immune system, nervous system and/or glandular systems. Adaptogens act in a nonspecific way to strengthen the body and increase resistance and resilience to disease and stress. Adaptogens tend to increase endurance and physical and mental strength while minimizing the impact on the system.
One of the most famous classical attributes of Chinese goji berries is that they confer strength and endurance to the legs. My teacher, Taoist Master Sung Jin Park used to say that anyone consuming goji berries regularly will never lose power in their legs. Even when old, the legs will not weaken. According to Taoist tradition, weakening of the legs is a sure sign of aging and precursor to death. Li Qing Yuen, one of the oldest people to ever live, consumed goji berries every day to protect his body and to maintain the strength of his legs.
LBP, the polysaccharide component of Lycium, has been shown in studies to help build muscle, reduce fat and increase both physical and mental energy in those who consume it regularly.
According to a recently published Chinese study, a purified Lycium barbarum polysaccharide component (LBP-X) has been isolated from Lycium barbarum. The results showed that LBP-X induced a remarkable adaptability to exercise load, enhanced resistance and accelerated elimination of fatigue. The LBP component could enhance the storage of muscle and liver glycogen, reduce the increase of blood urea nitrogen after strenuous exercise, and accelerate the clearance of blood urea nitrogen after exercise. Luo Q, Yan J, Zhang S Wei Sheng Yan Jiu. 2000 Mar 30;29(2):115-7. Isolation and purification of Lycium barbarum polysaccharides and its antifatigue effect.

The "Happy Fruit."

Goji is known as “Happy Fruit” in China. It is said that people who eat it regularly become very happy, and find themselves laughing all the time. Research in England has shown that consumption of Goji berries for several months significantly enhanced people’s moods.

The List Goes On and On

The list of benefits goes on and on. Heaven Mountain™ Goji is being extensively studied by researchers around the world. Already, hundreds of studies have been conducted in major research institutions around the world. This cannot be said for goji grown in the Tibetan Plateau of the Himalayas. Saying something comes from the Himalayas sounds attractive, but in fact the Tibetans don’t even eat their own Lycium, they eat the goji from Heaven Mountain because they know that Heaven Mountain goji is “Di Tao,” – the authentic article, the real deal.

Choose Your Goji Wisely

In the current U.S. market, the goji berry (Lycium fruit) has become a very hot commodity. Several companies are selling goji into the mainstream natural products stores. Raw foods advocates are promoting goji very heavily. Multilevel marketing companies are trumpeting its incredible virtues. Unfortunately, most of these companies are selling non-di tao (less than the best) goji. Here’s the story:
The goji berry (Lycium barbarum) is one of the most well known and important tonic herbs used in Chinese herbalism. It is considered to be a profound health enhancing tonic herb. In China, it is considered the ultimate superfood and is included in healthy cuisine at almost every restaurant and in almost every household in China.
Varieties and Grading:  Because of Goji’s great fame over many, many centuries, it has been collected and cultivated in almost every region of China. It grows on hillsides and ridges in most areas of China. The best goji grows in the remote mountainous areas of north-western China (from Mongolia to the western frontiers with Kazakhstan and Kyrgyzstan. Goji may be collected in the summer and autumn when the fruit is mature. The summer crop is much sweeter and has a better constituent profile, and is thus preferred over the autumn crop. The hand-harvested berries are spread thin on bamboo mats and dried in the sunlight. The farmers must be very careful not to touch the fruit with their hands during the drying process because this will cause the fruit to turn dark, which is unacceptable. 
There are three primary varieties of goji.
The first is Xinjiang goji. The best goji in the world grows in the foothills and valleys of Heaven Mountain in remote Xinjiang Province, in the far west of China, bordering on Central Asia and Russia to the north. The very best of this goji is grown on the snow and glacial runoff of this goliath mountain (one of the tallest, most remote and pristine ranges in the world). Heaven Mountain goji is considered by connoisseurs in China and Japan as the best goji you can get and is highly prized for both its flavor and for its remarkable health benefits. Until recently, it was impossible to get Heaven Mountain goji outside of Asia because the demand far outstripped the supply. Most Heaven Mountain goji is grown by natural methods, without any chemicals (although it is always wise to “know your source” and to make sure they have certificates of analysis proving that the supply is free of chemicals, colors, added sugar and preservatives). Heaven Mountain goji tends to be tastier, sweeter and juicier than any other goji. Also, it is not considered to be quite as “hot” as Ning Xia goji or other inferior varieties. 
The second is called Ning Xia Lycium. This goji is also a preferred commercial source of knowledgeable herb users. It is big, has thick fruit with relatively few seeds and its taste is sweet and pleasant – though not as sweet nor as exquisite as Heaven Mountain goji.
A third variety is known as “blood goji.”  Blood Lycium is of a lower quality than Ning Xia goji. blood goji fruit tends to be relatively long and thin, has numerous seeds, has a bright glossy skin that is thicker and tougher than that of Ning Xia or Heaven Mountain goji, and is considerably less sweet. Often, blood goji has a distinct tartness that overwhelms the sweetness – or it can be fundamentally bland – in any case, it lacks the sweetness of high grade goji. blood goji is OK, and it still has some of the tonic benefits associated with goji, but it is far inferior to Heaven Mountain goji. Blood goji, which grows in south-western China and in the foothills of the Himalayas, is very inexpensive and is commonly found in Chinese wholesale herb markets, but it was not commonly found in America until recently. Almost all of it has traditionally been picked up commercially in China by manufacturers who process the herb into cheap off-the-shelf products with minimal concern for the quality of the raw material going into their products. Premium manufacturers will still use Ning Xia goji, but the lower cost of blood goji tempts many producers and marketers. Heaven Mountain goji tastes too good and is generally too precious to be used in most commercial products, so most is reserved for premium formulations, for snacking and use in Chinese healthy cuisine.
There are other minor varieties of Lycium available in America.  Shandong goji is similar to Ning Xia goji, but is not as sweet and is not usually as plump. It is thus less expensive. This variety is commonly found in most Chinatown herb shops at cheaper prices. It is generally grown with the use of chemicals and is often died red and preserved with sulfites.
You may select your goji by looking at it, feeling it and tasting it. It should have a uniform color. Some suppliers in Asia dye the fruit red to make it more “attractive” to naive buyers. This is a very common practice for “export goji,” the goji shipped to America in large quantities. Without dying, and without sulfur, these fruits would not last long in warehouses. Goji should not have dark fruit mixed in – dark fruit is oxidized and spoiled. Larger goji fruit is best. Some suppliers “over-dry” their goji to assure long shelf life. Unfortunately, over-drying can reduce the benefits of the fruit and makes it much less enjoyable to eat them – which can be disastrous to one’s long term plans of consuming goji regularly for years on end.
The true test comes when you taste goji and feel it in your mouth. It should be delectable. Great goji is very sweet and a total pleasure to eat raw or cooked. It is incredibly important that the goji is sweet and delicious. Why? Because most people will tend not to continue eating it day after day, year after year unless it is very satisfying from a culinary point of view. It is a proven fact of life that if goji is tough to eat, the consumer will stop eating it before the first or second bag has been emptied. But those who have discovered truly great goji, such as that from Heaven Mountain, it is easy to eat your handful a day for decades on end.

The Di Tao of Goji

The northwest of China has always been considered di tao for goji (an “authentic” source). Some American companies are claiming that they have garnered the market on a certain type of goji grown in the Himalayas (ostensibly Tibet), but they have in fact only landed a type of goji that is not considered acceptable for consumption in China, so it is being exported to America where many people simply don’t know any better. Di tao (authentic) goji comes from the remote northwest of China, at the Chinese and Mongolian frontier border with Central Asia, not the southwest (Tibet).
There is an awesome mountain range that runs across the northwestern border of China, Mongolia, Kyrgyzstan, Kazakhstan and Russia. It is called Tian Shan, or Heaven Mountain. Heaven Mountain is a truly huge mountain range, second in size only to the Himalayas, and in many regards rivaling the Himalayas. It is in fact more remote from civilization and provides just as large of an ecosystem. However, it is a thousand miles further north and provides some of the most exotic landscapes, flora and fauna on earth.
Heaven Mountain is d tao for goji. A confluence of unique factors makes the Heaven Mountain region perfect for growing the “Herb of Happiness.” The water, the air, the climate, the soil and the seed stock native to the region have the precise qualities necessary for producing the best, richest, tastiest, most potent goji on earth. Goji can grow elsewhere, but non-di tao goji lacks the potency, the quality, the taste and the benefits of di tao goji.
The soil in the foothills and planes running along the northern base of the mountain is highly alkaline. The alkaline salts are clearly visible on the surface of the goji fields, just as they are in the virgin semi-desert soil.
Almost every drop of water in the goji-growing fields is derived from the melting snow or glacial melt from Heaven Mountain. This glacial water is absolutely pure, since the area is still completely pristine. Heaven Mountain is covered year around by snow that drains to the desert valleys below in a million streams and underground waterways.
The weather at the northern base of the Heaven Mountains (goji country) is extreme. It is very hot during the day, but can become very cool at night – sometimes ranging as much as 60 degrees Fahrenheit in a 24-hour period. The temperature fluctuation makes the goji grown there a superb adaptogenic herb. The heat and extended intense sunshine produces incredible fruit. In fact, the region is called the “land of fruit” in Asia because all the fruit from the region is extraordinary. Heaven Mountain Lycium berries are plump, tender, juicy and sweet. They lack the bitterness and “heat” of berries grown in less favorable conditions. They are sweeter than goji berries grown elsewhere purely as a result of the perfect growing conditions. After you have eaten Heaven Mountain goji berries, it is hard to eat goji from other places.
It’s the air, the soil, the climate and the water – the “Way of the Earth” – di tao – that makes Heaven Mountain goji the best goji in the world – by far.
Heaven Mountain goji is completely natural, but it is not wild. It would be accurate to call it “wildcrafted.” Wild Lycium is never favored in Asia and hasn’t been for centuries. Goji plants live for many years, but they produce fruit that is tonic for only a few of those years. Wild goji plants therefore cannot be relied upon to yield high quality berries that provide the health benefits associated with this fruit. Young bushes produce weak fruit with poor chemistry. Older trees produce tough, bitter fruit with little nutraceutical value. Unlike ginseng, which becomes better with every passing year that it survives, goji has a peak, after which the quality of the berries deteriorates.
The Ministry of Agriculture of the People’s Republic of China has officially certified Heaven Mountain goji as di tao. Himalayan Goji is not recognized in China as di tao. Nor do connoisseurs of Goji anywhere in Asia recognize Himalayan goji as di dao authentic.
Goji fruit is best when the plants (bushes) are four to six years old. This is traditional knowledge that has been borne out by chemical analysis and practical experience. When the plants become seven years old or older, the chemical profile of the fruit deteriorates. That is a major reason why wild goji is not favored in Asian societies and is rarely consumed there. I was recently in Xinjiang and traveled widely among the farms and mountains in Heaven Mountain. I saw hundreds of wild goji trees, many of which were old and beautiful. But it was clear that they were not being harvested for their berries. The berries that grow on the wild bushes were small, bitter and generally un-uniform, and were often seriously blemished. I inquired about the wild fruit, but my expert hosts made it clear to me that the berries lacked benefit after the bushes become older. They told me that once the bush became large enough to be called a tree, the berries were no longer fit to be consumed. On the “farms,” the bushes are removed after seven years and new plants are grown. They told me that this has been known for at least a thousand years and that goji had been cultivated or wildcrafted with these facts in mind since the dawn of Chinese agriculture.
That is why Dragon Herbs sells goji fruit only from Heaven Mountain. Dragon Herbs goji is di tao.

How to Best Use Heaven Mountain™ Goji
Heaven Mountain Goji is DELICIOUS! So Use Them Any Way You Can Think Of – Be Creative!

Eating or otherwise consuming one or two ounces of Heaven Mountain™ Goji each day can have a profound influence on one’s health and well being. Ron Teeguarden Brand Heaven Mountain Goji™ is “snack grade,” the best of the best – the kind that you can eat straight from the bag and fully enjoy. Just snack as you please. Chew them well. Enjoy their extraordinary flavor.
You can also make tea from them by boiling them for 15 to 30 minutes (longer cooking does not reduce most of the benefits of goji). Cooking does not seem to lessen the benefits associated with Goji. In fact, Goji is traditionally cooked into tea or blended with other tonic herbs in elixirs. Goji berries may be cooked into soups, breads, meatloaf, cookies or pies. They may be added to oatmeal or other hot cereals or to granola. Of course, they may be added to other snack foods. Also, Goji can be extracted in alcohol and consumed in moderation as a tonic by those who enjoy tinctures or an occasional shot of herbal liquor.

Why Use Less than the Best?

Master Sung Jin Park told me that when it comes to using tonic herbs, ALWAYS get the best you can get, because these tonic herbs contain the three treasures that sustain life. He was a great connoisseur of herbs and I have done everything possible to maintain that tradition. I have traveled the world to find the highest quality herbs for inclusion in the Dragon Herbs formulations and products (and for myself and my family).
Why settle for less than the best when the best is within easy reach? Why take a chance on a newly-found species of goji with little historical or scientific substantiation when the best in the world is at your fingertips?
I find it sadly humorous that so many people are buying into the “Himalayan Goji” thing. There is virtually no science to support the marketing of Himalayan goji. Even my Tibetan and Bhutanese friends are laughing. Don’t be a sucker!

Precautions and Contraindications

  1. Those with loose stool due to “insufficiency of the spleen” should take Goji berries with caution.
  2. There is a potential herbal-drug interaction between warfarin and Lycium barbarum, based on an increased INRvalue noted with concurrent use. Thus, combination of L. barbarum L. and warfarin should be avoided.

“Compliance” – Ron’s First Rule of Tonic Herbalism

If you don’t take your herbs, they cannot do you any good. Many people buy goji berries that lack the sweet flavor and are tough to chew, thinking they are getting high quality goji (taking the marketer’s word for it). They eat it for a little while and then stop, never eating a goji again. This is extremely unfortunate because goji should be easy to consume on a regular basis for an entire lifetime.
And why is flavor and texture so important? Because “compliance is the first rule of herbalism.” If you don’t take your herbs, they cannot do you any good. Many people buy goji berries that lack the sweet flavor and are tough to chew, thinking they are getting high quality goji (taking the marketer’s word for it). They eat it for a little while and then stop, never eating a goji again. Fortunately, the best goji in terms of quality and tonic benefits is also the sweetest and tastiest goji. People who discover this high quality goji enjoy eating a handful or two a day, and compliance is not only easy, but compelling. The highest quality goji is absolutely delicious. It is an attractive snack that is arguably the world’s healthiest superfood.
Fortunately, the best goji, in terms of quality and tonic benefits, is also the sweetest and tastiest goji. People who discover this high quality goji enjoy eating a handful or two a day, and compliance is not only easy, but compelling. And that is why flavor, sweetness and texture are so important. “Compliance is the first rule of tonic herbalism.” Heaven Mountain™ Goji Berries, the highest quality goji available in the world, are absolutely delicious. Heaven Mountain™ Goji is an inviting and satisfying snack that is arguably the world’s healthiest superfood.

All-natural Heaven Mountain Goji Berries™, exclusively from Dragon Herbs

A handful a day will keep you smiling away
Heaven Mountain™ Goji is available from Ron Teeguarden’s* Dragon Herbs. Don’t be fooled by the marketing of inferior varieties of Goji. Even these marketers have admitted in private that Ron Teeguarden Dragon Herbs Brand Heaven Mountain™ Goji Berries are the BEST in the world!
*And why trust Ron Teeguarden? Ron has been a purveyor of Goji berries since 1976 (he was dispensing herbs that included goji fruit as early as 1971). He has been importing them for nearly 20 years and has personally visited the growing sites. Nobody is more interested in quality than Ron Teeguarden. His standards are simply higher. And he knows the secret of succeeding with tonic herbs – compliance, if the herbs.

The Pharmacology of Lycium Barbarum (Goji Fruit) 

Here is a summary of pharmacological research on Lycium Barbarum Anti-aging effects

Administered to senile mice, Lycium Barbarum extract can significantly decrease the activity of cerebral monoamine oxidase-B (MAO-B), increase the superoxide dismutase level in the liver, decrease the content of MDA and lipofuscin, and significantly increase the DNA and RNA and protein levels in the hepatic and cerebral tissues. Administered to the elderly at 3.125-50mg/ml, Lycium Barbarum extract can significantly promote the proliferation of human pulmonary fibroblasts.1,2 Furthermore, administered to aged rats, Lycium Barbarum extract can significantly increase the subjects’ low SOD level, decrease the serum lipid peroxide level, and increase the serum cortisol level.3
Enhancing Immunity and Counteracting Lipid Peroxidation

Administered to mice by stomach perfusion at 400mg/kg for seven consecutive days, Lycium Barbarum polysaccharides (LBPs) can increase the weight of the immune organs, and significantly increase the reticuloendothelial system’s phagocytotic capacity on Indian ink. It can also significantly decrease the MDA level in the liver tissue of CCl4-poisoned mice, and counteract lipid peroxidation.4
Counteracting Hyperlipidemia

Experiments show that administered by stomach perfusion to rats of experimental hyperlipidemia for 10 consecutive days, Lycium Barbarum decoction at different concentration levels (1g/kg, 2g/kg, 4g/kg) can lower the levels of total cholesterol, triglyceride in both the serum and the liver, and the LDL-C level in the serum.5
Effects On The Expression Of Interleukin-2 Receptors (IL-2R) In Humans

A certain concentration (between 1.9mg/ml and 7.8 mg/ml), Lycium Barbarum extract can promote the expression of interleukin-2 receptors (IL-2R).6
Protecting The Retina From Light Damages

Experiments show that administered to rats, Lycium Barbarum can protect the subjects from light damage to the retinal pyramid, rod cell layer, outer nuclear layer, and retinal pigmented epithelium (RPE).7
Repairing Liver Damages

Administered to mice by stomach perfusion for seven consecutive days, Lycium Barbarum polysaccharides (LBPs) can inhibit endoplasmic reticulum damages, promote protein synthesis, and detoxification, restore the normal function of hepatic cells, and promote the regeneration of hepatic cells.8
Effects On Cardiac Muscle B Receptors

Research shows that Lycium Barbarum can significantly increase the maximum combination capacity of 26-month-old mice’s cardiac muscle b receptors.9 It can also increase the b receptors in aged rats of low-density cardiac muscles. 10
Raising White Blood Count

Administered via continuous stomach perfusion, Lycium Barbarum extract can suppress cyclophosphamide-induced decrease in white blood cell count, and promote its recovery, significantly delaying death. 11
Effects On Human Chorionic Membrane Cells

Research shows that Lycium Barbarum polysaccharides have nutritional and protective effects on in vitro cultivated chorionic membrane cells. 12
Hypotensive Effects 

The results showed that the increase of blood pressure in hypertension rats could be prevented significantly by treatment with 10% Lycium barbarum polysaccharide.13

Traditional Function: Traditional Function Tonifies Yin Jing, Blood, Qi and Shen. Nurtures and protects the Liver and Kidneys. Enhances immunity. Prolongs life and slows down aging. Brightens the eyes and improves vision. Tonifies sexual functions in men and women.

Who Can Use It? Adults

Concentration: 8:1 concentrated powder

Specifications: Standardized to 40% Lycium Barbarum Polysaccharides

Ingredients: Lycium Barbarum powdered extract standardized to 40% Lycium Barbarum Polysaccharides (LBP)

Other Ingredients: Rice powder

Usage: 2 – 4 capsules, two or three times a day.

Remember Ron Teeguarden’s “First Rule of Tonic Herbalism,” summed up in a single word – Compliance. If you don’t take the herbs, they won’t work.”


1. Yang Ming, et al. Gou Qi Zi water decoction’s anti-aging effect. China Journal of TCM Theories. 1999;5:72.

2. Li Wei, et al. Gou Qi Zi active component betaine’s anti-aging effects. China Journal of TCM Theories. 1999;5:73.

3. Liu Yan Hong, et al. The effect of Huang Qi and Gou Qi Zi on aged rats’ LPO, SOD, and certain hormones. Journal of Pharmacology and Clinical Application of TCM. 1996;12(2):20-22.

4. Sui Da Yuan, et al. The effects of the crude polysaccharides of Gou Qi Zi, Wu Wei Zi, and Huang Jin on immunity and lipid peroxidation. Journal of Bethune Medical University. 1996;22(6):606-607.

5. Wang De Shan, et al. The dose-effect relation in Gou Qi Zi’s effect of counteracting experimental hyperlipidemia and liver lipid peroxidation. Journal of Applied Integrated Medicine. 1998;11(3):199-200.

6. Du Shou Ying, et al. Gou Qi Zi extract’s effects on the expression of human interleukin-2 receptors (IL-2R). China Journal of Microbiology and Immunity. 1995;15(3):176-178.

7. Liu Na, et al. Gou Qi Zi’s protective effects on light-induced damages to rats’ retina. China Journal of Eyeground Disease. 1995;11(1):31-33.

8. Bian Lun, et al. The morphology of Gou Qi Zi polysaccharides repairing CCl4-induced liver damages in mice. Ninxia Journal of Medicine. 1996;18(4):196-198.

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13. Jia YX, Dong JW, Wu XX, Ma TM, Shi AY. The effect of lycium barbarum polysaccharide on vascular tension in two-kidney, one clip model of hypertension. [Article in Chinese] Sheng Li Xue Bao. 1998 Jun;50(3):309-14. Department of Pathophysiology, Beijing Medical University, Beijing 100083.

[1] Xiao Peigun. Immunostimulants of Traditional Chinese Medicine of China, 2003,182
[2]-7Xiao Peigun. Immunostimulants of Traditional Chinese Medicine of China, 2003,182

[i] Xiao Peigun. Traditional Experience of Traditional and Herbal Drug and Its Utilization in Medicine Research and New Drug Searching. Traditional Chinese Medicine of China, 2003,182

[ii] Xiao Peigun. Traditional Experience of Traditional and Herbal Drug and Its Utilization in Medicine Research and New Drug Searching. Traditional Chinese Medicine of China, 2003,182

[iii] Xiao Peigun. Traditional Experience of Traditional and Herbal Drug and Its Utilization in Medicine Research and New Drug Searching. Traditional Chinese Medicine of China, 2003,182

[iv] Xiao Peigun. Traditional Experience of Traditional and Herbal Drug and Its Utilization in Medicine Research and New Drug Searching. Traditional Chinese Medicine of China, 2003,182

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